pelajari fungsi peralatan studio / light modifiers....seperti barn door, snoot dll
teknik memotret model
peralatan utk memotret makro
light directions
setup studio utk pose model
Friday, July 26, 2013
Wednesday, June 26, 2013
Kisi-kisi Fotografi Semester Pendek 2013
pelajari mengenai dasar-dasar dari :
shutter speed
aperture
basic composition
DOF
tipe kamera
sukses ya!
shutter speed
aperture
basic composition
DOF
tipe kamera
sukses ya!
Saturday, January 5, 2013
Kisi kisi Global Marketing dan personal selling
berikut ini kisi kisi untuk soal UAS global marketing :
Global product strategy
global brands
major factor for pricing strategy in global marketing
international sourcing strategy
berikut kisi-kisi soal UAS personal selling :
75% adalah soal logika mengenai customer service, leadership style dalam sales management dan hubungan antar departemen dalam mendukung kegiatan selling
satu soal mengenai strategi negosiasi dalam bentuk offset strategy....
Global product strategy
global brands
major factor for pricing strategy in global marketing
international sourcing strategy
berikut kisi-kisi soal UAS personal selling :
75% adalah soal logika mengenai customer service, leadership style dalam sales management dan hubungan antar departemen dalam mendukung kegiatan selling
satu soal mengenai strategi negosiasi dalam bentuk offset strategy....
Sunday, May 20, 2012
kisi2 marcom dan retailing
utk marcom kisi-kisinya sebagai berikut
SOV
INTERNAL arketing roles
distribution method
push pull profile strategy
utk retailing
basic stock method
percentage variant method
promotion strategy
customer service factors
SOV
INTERNAL arketing roles
distribution method
push pull profile strategy
utk retailing
basic stock method
percentage variant method
promotion strategy
customer service factors
Friday, March 30, 2012
kisi2 ecommerce uts 2012
one to one marketing
keunggulan dan kelemahan ecommerce
konsorsium ecommerce
keunggulan dan kelemahan ecommerce
konsorsium ecommerce
Wednesday, March 21, 2012
Thursday, January 12, 2012
In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake.
First, the waitress placed a small wooden box in front of me. Then she
arrived with a large tray carrying 40 cups. Each one, she explained,
represented a different personality. I chose a blue cup, which she
removed from her tray and carefully placed in the box.
As she began to pour the traditional drink into my small blue cup, things took a decidedly unusual turn. I had, as most would guess, expected her to stop below the rim. Instead she continued pouring, the clear liquor overflowing into the wooden box. And then, when most of the cup was submerged, she stopped, smiled, bowed, and said, "Enjoy."
As I nimbly attempted to fish for the cup, I asked her why she had poured so much. Her answer surprised me. She said, "Martin-san, I do this to show gratitude--to deliver a little bit more than what you expect."
Do you remember the last time you got more than you expected? Perhaps you were shopping for groceries or even buying something online. Am I right in assuming that, rare as these occasions are, when they happen you don't forget them? When I was a kid, I was a devoted Lego builder, collecting box after box. I came to realize that Lego always placed a few extra bricks inside the box, bricks never accounted for on the list of inventory. Over the years I began to accumulate a secret collection of Lego's gifted bricks. Funnily enough, I valued this collection above all others. It took on a kind of sacred quality.
Some years later, I visited the factory and the manager told me that those extra bricks were more a matter of practicality than goodwill. They were included in an attempt to circumvent thousands of requests from distraught parents who had unsuccessfully searched for that missing piece lost under the carpets or beneath the furniture.
Devalued as my collection of special bricks may have been in that childhood moment, what Lego had inadvertently achieved was to over-deliver and under-promise. And that's what stuck with me.
These days, we seem to be following a reverse philosophy. We over-promise and under-deliver. Or, at best, we deliver exactly what was promised--nothing more, nothing less. Just think of that pre-packed shrimp salad you bought, where you found that there was not a single shrimp among the lettuce, only the four at the top of the plastic container. Or the big bag of potato chips that is more air than chips. In general, we are more familiar with a leaner scenario than we are with excess.
Several years ago, I checked into the Peninsula Hotel in Chicago. I asked the concierge if it was possible to borrow some music CDs. Over the years, I'd grown accustomed to listening to music supplied by other hotels in the Peninsula group. It's a service they offer to all their regulars. As the hotel was new, the clerk politely informed me that this particular Peninsula had no CD library. Oh, well, so it goes. Yet minutes later, the concierge called to ask me what my favorite music was. Eminem, ABBA, and the Beatles, I replied. I was curious about this, but it slipped my mind as I continued working.
About 20 minutes later, I heard a knock on my door. When I opened it, the concierge handed over a small bag containing three CDs. You guessed it: Eminem, ABBA, and the Beatles. "This is a personal present from us to you," the concierge said. "Welcome to the Peninsula."
Now's let's pause here for a second. I've related this anecdote to hundreds of thousands of people attending my conferences--and to millions who have watched my TV appearances. My guesstimate would be that some 15 million people have heard this story. The cost to the Peninsula? About $22.50.
Needless to say, the Peninsula experience is far from common. However, every time I hear consumers raving about a brand, almost without exception it's been the result of the brand over-delivering. In a world where promises are routinely ambiguous or broken, when we encounter such service we find it, quite literally, remarkable. Small acts of generosity imbue us with that rare feeling of being cared for or considered by a company. Perhaps, when it comes down to it, we're still kids falling under the spell of surprise. If it's better than what we expected--or hoped for--we remember it above all else.
Who knows? Maybe the brand manager responsible for your favorite brand will not only read this article, but will act on it. Don't get your hopes up--catering to you may cost a few dollars more than what has been budgeted. After all, few people are willing to step outside the plate and eat into the budget that's already been set aside for things like consultants or social media ads.
by Martin Lindstrom
As she began to pour the traditional drink into my small blue cup, things took a decidedly unusual turn. I had, as most would guess, expected her to stop below the rim. Instead she continued pouring, the clear liquor overflowing into the wooden box. And then, when most of the cup was submerged, she stopped, smiled, bowed, and said, "Enjoy."
As I nimbly attempted to fish for the cup, I asked her why she had poured so much. Her answer surprised me. She said, "Martin-san, I do this to show gratitude--to deliver a little bit more than what you expect."
Do you remember the last time you got more than you expected? Perhaps you were shopping for groceries or even buying something online. Am I right in assuming that, rare as these occasions are, when they happen you don't forget them? When I was a kid, I was a devoted Lego builder, collecting box after box. I came to realize that Lego always placed a few extra bricks inside the box, bricks never accounted for on the list of inventory. Over the years I began to accumulate a secret collection of Lego's gifted bricks. Funnily enough, I valued this collection above all others. It took on a kind of sacred quality.
Some years later, I visited the factory and the manager told me that those extra bricks were more a matter of practicality than goodwill. They were included in an attempt to circumvent thousands of requests from distraught parents who had unsuccessfully searched for that missing piece lost under the carpets or beneath the furniture.
Devalued as my collection of special bricks may have been in that childhood moment, what Lego had inadvertently achieved was to over-deliver and under-promise. And that's what stuck with me.
These days, we seem to be following a reverse philosophy. We over-promise and under-deliver. Or, at best, we deliver exactly what was promised--nothing more, nothing less. Just think of that pre-packed shrimp salad you bought, where you found that there was not a single shrimp among the lettuce, only the four at the top of the plastic container. Or the big bag of potato chips that is more air than chips. In general, we are more familiar with a leaner scenario than we are with excess.
Several years ago, I checked into the Peninsula Hotel in Chicago. I asked the concierge if it was possible to borrow some music CDs. Over the years, I'd grown accustomed to listening to music supplied by other hotels in the Peninsula group. It's a service they offer to all their regulars. As the hotel was new, the clerk politely informed me that this particular Peninsula had no CD library. Oh, well, so it goes. Yet minutes later, the concierge called to ask me what my favorite music was. Eminem, ABBA, and the Beatles, I replied. I was curious about this, but it slipped my mind as I continued working.
About 20 minutes later, I heard a knock on my door. When I opened it, the concierge handed over a small bag containing three CDs. You guessed it: Eminem, ABBA, and the Beatles. "This is a personal present from us to you," the concierge said. "Welcome to the Peninsula."
Now's let's pause here for a second. I've related this anecdote to hundreds of thousands of people attending my conferences--and to millions who have watched my TV appearances. My guesstimate would be that some 15 million people have heard this story. The cost to the Peninsula? About $22.50.
Needless to say, the Peninsula experience is far from common. However, every time I hear consumers raving about a brand, almost without exception it's been the result of the brand over-delivering. In a world where promises are routinely ambiguous or broken, when we encounter such service we find it, quite literally, remarkable. Small acts of generosity imbue us with that rare feeling of being cared for or considered by a company. Perhaps, when it comes down to it, we're still kids falling under the spell of surprise. If it's better than what we expected--or hoped for--we remember it above all else.
Who knows? Maybe the brand manager responsible for your favorite brand will not only read this article, but will act on it. Don't get your hopes up--catering to you may cost a few dollars more than what has been budgeted. After all, few people are willing to step outside the plate and eat into the budget that's already been set aside for things like consultants or social media ads.
by Martin Lindstrom
Tuesday, January 10, 2012
kisi-kisi e-commerce UAS
utk bahan yang harus dipelajari :
konsep m-commerce / mobile commerce------> e-commerce di handphone
konsep e-payments
konsep sekuriti e-commerce dan serangan digital
konsep business plan e-commerce
bahan terakhir
http://www.mediafire.com/download.php?x4o6ub55c7kqom9
konsep m-commerce / mobile commerce------> e-commerce di handphone
konsep e-payments
konsep sekuriti e-commerce dan serangan digital
konsep business plan e-commerce
bahan terakhir
http://www.mediafire.com/download.php?x4o6ub55c7kqom9
Tuesday, November 8, 2011
kisi-kisi e-commerce
bahan yang perlu anda pelajari utk UTS :
e-commerce business environments
e-commerce value proposition
one-to-one marketing system
revenue models
consortium exchanges websites
selamat belajar!
e-commerce business environments
e-commerce value proposition
one-to-one marketing system
revenue models
consortium exchanges websites
selamat belajar!
Monday, July 11, 2011
kisi-kisi intrnational business
pelajari hal-hal sebagai berikut :
1. bab 1 mengenai factor conditions
2. internationalization process
3. localization
4. cultural adaptation
5. competitive advantage
1. bab 1 mengenai factor conditions
2. internationalization process
3. localization
4. cultural adaptation
5. competitive advantage
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